The introduction is very useful so far
It's basically just my essay but condensed.
Here I shall collect the useful bits to quote later.
"The print magazine as we once knew it is dead or dying. Since the early 1990s weve said goodbye to many of the magazines that once defined the newstands. The Face, Blender, Spin, Vox, Grafik, Sleazenation, BLITZ, Arena, Nuts, Front, Company, Easy Living, She, CosmoGirl, Bliss, Sugar, Teen, Just Seventeen and many more have closed. ... In the ultimate humiliation Melody Maker was merged into it's long-standing rival NME... For those that remain intact the question is no longer whether they will always be here, but how long will they hang on for."
"The obvious answer is that the rise of diital media has caused readerships to shrink"
"Back in the heydey of print we needed magazines for the information they provided. A teenager marood in a countryside town needed The Face in order to connect to all that was cool and exciting in the world. Now that digital media pervades evvery aspect of our lives print's role as information giver is now redundant. That provincial teenager? She has tumblr now."
"The faster and cheaper they try to be, the more they devalue thier product and the more readers they lose"
"Magazines make their real money from selling advertising; to put it another way, they sell brands access to their readership. The magazine is not the product for sale - its readers are. Readers are not the customer - the advertisers are. Meanwhile advertisers get access to readers in return for funding the magazine... if the advertisers can rach that readership somewhere else, cheaper, more direct and measurable - like online - then the magazine is in trouble."
"Digital attacks traditional magazines on two fronts: it erodes their readership and tempts away their advertisers."
"Fewer magazines may be being bought in total but the number of titles on offer has never been greater. While the old-school, advertising reliant magazine industry is shrinking, business is booming for a new generation of independant mags, which tend to be niche, largely ad-free, ideas-led, design focused and reader funded."
Jaime Leslie, of the blog magCulture.com, says that on an average month he sees between ten and twenty new indie magazines launch. In comparison, he says it is difficult to recall the last big launch from a major publishing house."
"Instead of moaning about the internet moving their cheese, these magazines look for ways to use digital media to their advantage"
Omar Sosa "It seems that the Internet is helping independant publications as much as it is killing big publishing groups.'
"Magazines were once restricted by geography when it came to finding the right readers. Today thanks to social and digital media, readers are only ever a few clicks, likes or shares away."
"In delivering ever faster, cheaper, ever more disposable content, digital has created a demand for something slower and of higher value, something that stands the test of time. Producers of successful indie magazines don't try to beat digital media at its game; they focus on the things only print can do. And they do them very well. They revel in the physicality of the magazine. They play with format. They mix paper stocks. They publish long, luxurious articles and photo-essays that take months to research and hours to read and absorb. They lovingly craft issues that are beautiful, collectable and timeless objects."
"The magazine is no longer an expensive way to share information. Instead, it's an affordable way to mass produce a beautiful object"
"These magazines are an affordable way to buy into a brand or lifestyle or to indulge a passion, much like a bottle of No 5 is an affordable way to take home some Chanel."
https://www.antennebooks.com
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Jody Daunton "aiming for a life on the shelf, not a shelf life."
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