A plan of sorts..

So if I'm gonna compare different lifestyle type magazines first I need to decide which ones..

Should they be parallels? 

2 'male' 2 'female' oriented?

i think FHM is pretty interesting because of how it seems to have changed over time, but thats not really what I'm looking at so maybe just a section about how these magazines have changed and developed with reference to FHM, perhaps introduction?

So for fancy women theres 

vogue, which is too fashion

 Elle, which according to wiki is the worldwide most popular

Cosmopolitan, which I think its quite a good equivalent to GQ and spans all assumed female teritory with less of a focus on fashion than vogue, I think theyre roughly equal in their contents….

Also it's worth considering Esquire vs Cosmopolitan because they're both published by Hearst Corporation so maybe it would be more of an equivalent than GQ. I haven't read it though so I don't know the content breakdown, but their tagline says The Smart Man's Guide to the Best in Style, Food, Gear, Culture and more… so I suppose that sounds about the equivilant to Cosmo, cos GQ is more fashion. 

So Cosmo vs Esquire? 

should i be looking at the online content as well?

I think I probably should

on that note, the two websites are remarkably similar, very clickbait, GIFs and autoplay videos, they even have basically the same subheadings

Cosmo - Entertainment, Beauty, Love, Fashion, Worklife

Esquire - Style, Watches (?!), Gear, Food & Drink, Culture, Women

Okay theyre a little different, but its all just different words for stuff

Oddly the male magazine doesnt have a work section

And watches? what the hell is that? its just a page of watch adverts, that isnt journalism 

Are watches just a much bigger deal than i thought?

I mean I found that whole magazine about watches yesterday

a whole new world… 

So according to wiki Esquire was made because Apparel Arts was so popular but that was mostly just sold to businesses to give advice to their customers. "to become the common denominator of masculine interests—to be all things to all men." in 1933
So thats cool
Is that still the case now 
 It later transformed itself into a more refined periodical with an emphasis on men's fashion and contributions by Ernest Hemingway, F. Scott Fitzgerald, Alberto Moravia, André Gide, and Julian Huxley. 
now thats interesting, is this how it's still perceived now? Are the contributers of modern day Esquire to one day be the equivalents to Hemingway and F Scott Fitzgerald? 
Who knows..

Anyway

Lets look at GQs website

I can't believe it they have a watch section too.. Although it makes more sense in this one cos fashion..

GQ - Comment, Fashion, Watches, Entertainment, Girls, GQ Style, MOTY (?), 100 Most Connected.

Ah, MOTY is men of the year..
Differences are intriguing to observe
its very much about following other successful men
Also the choice of the word 'girls' where Esquire chose 'Women'
Is this to do with target audience age range?

Let's try Men's Health, it's more specific but anyhoo

Workouts, Muscle, Fitness, Nutrition, Weight Loss, Health, Style, WATCHES

WATCHES AGAIN!
What is this some kind of watch selling conspiracy

Glamour - News, Fashion, Celebrity, Hair & Beauty, Features, Magazine

no watches
men are weird

Company - Fashion, Celebs, Beauty, Music, Careers, Travel, Compnay HQ, Chat, Play

Red Magazine doesnt really have an online presence, just a website offering different ways to subscribe.
Interestingly though, at the bottom in big letters. HEARST CORPORATION.
Theyre everywhere

So let's look at the trashys
I still don't know who's publishing them

Zoo - News, Guide, Girls, Sport 
much simpler..

FHM - News, Style, Man Food (?), Kit, Entertainment, How To, Health & Fitness, Girls
Girls again, is it the target age group?

Hello! - Celebrities, Royalty, William & Kate (is both really necessary), Fashion, Weddings, Health & Beauty, Lifestyle, Entertainment 
Very weird

Heat - Celeb News, Star Style, Entertainment, Get Happy (?), Win, heat radio, heat tv, Offers
get happy is basically clickbait buzzfeed news and games

Published by Bauer Media, who seem pretty big in magazines and radio
They have the nature interest things
Bird Watching, Angling Times, Country Walking trout and salmon etc.
All the cars
All the music magazines, Kerrang, Q, Mojo, Planet Rock
and Empire
AND
MORE USEFULLY
they own Closer, FHM, Grazia, Heat, The Debrief (!? totally thought that was like independant online) and Zoo!!!!!!
aaaAHHHah breakthroughssss

SO
Hearst Corporation -  Cosmopoliton VS Esquire
Bauer Media - Heat/Closer/Hello VS FHM/Zoo
meaning i can study also into the history and management of the two comanies and analyse their bias

eheeeeehehe yay

but theres also Star which is my favourite because its just the worst, which is a Murdoch!
so maybe i could allude to star as well
oddly as well it seems to be the oldest of the womens gossip magazines that still exists, started in 1974
BUT it was sold in 1990 to the American Media inc... what else do they own ?
among other things they own Star, OK! and Mens Fitness
not as subject lucrative as Bauer media but maybe more interesting bias and back story with the murdoch involvement, but maybe theres too much to write about both

The problem is the more i research the more research there is to do and the project is expanding and expanding and i dont know if 9000 is enough words for it all